Workflow automation · Software guide
Make
Make (formerly Integromat) lets you build automations visually: when something happens in one app, do something in another. Think new form submission → add a row to a spreadsheet → create a customer in your accounting software → notify your team.
Who it’s for
Businesses already using a handful of tools that don’t talk to each other, and agencies building integrations for clients.
Key capabilities
- Visual scenario builder with branching and filters
- Connectors for a large library of popular apps
- Webhooks and HTTP modules for apps without a native connector
- Scheduling and error handling
Advantages
- Very flexible: handles multi-step logic well
- Keeps the tools you already like instead of replacing them
- Visual canvas makes it easier to see what’s happening
Limitations & trade-offs
- Not a CRM: it connects systems rather than storing your customers
- Complex scenarios take some technical comfort
- Usage is metered, so high-volume automations cost more
Consider it if…
- — You copy and paste information between apps every week
- — You want custom automations across several tools
You might need an alternative if…
- — You need a place to manage leads and conversations: start with a CRM
- — You want zero setup: an all-in-one tool may suit you better
Related automation recipes
Beginner
1–2 hours (estimate)
Follow Up With New Leads Automatically
Leads go cold when follow-up depends on someone remembering to call back.
For: Home service · Real estate · Agencies
Intermediate
1–2 hours (estimate)
Notify Your Team When a New Lead Arrives
Leads sit in an inbox nobody checks while the team is in the field.
For: Home service · Real estate · Agencies
